Practices followed in the language of Arabic advertisements will cause problems for the future of Arabic. The large affect they have on the lives of large numbers of youth who memorize their phrases and repeat jingles in their daily lives. This paper shows how language operates on the surface of thought, and communicates on its lowest levels. The language of advertising evokes seduction and does away with conviction, despite adopting mechanisms to build arguments. It practices fraud and hides facts. This takes us to the importance of language for constructing the advertising message, and part of this paper is devoted to the language of advertising in terms of its features and operating mechanisms, enabling us to understand the marketing philosophy underlying their message.